(ABN): 58 637 390 295
Our Work
"Recognise and advocate for the human rights of families and their infants in Australia to enact an informed decision to breastfeed without the existing legislative and informational barriers that exist"
Reports and submissions play a crucial role in our advocacy work as they serve as formal documents that articulate the needs, concerns, and recommendations required for change. They provide a structured way to present evidence and arguments to policymakers, stakeholders, and the public, which can influence decision-making processes.
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By clearly outlining the issues at hand and proposing well-researched solutions, these documents can effectively communicate the urgency of a cause, garner support and prompt action.
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We use these documents to hold authorities accountable for their actions or inaction, making them indispensable tools for effecting change and advancing social justice.
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See our work below...
Reports & Submissions
Undermining Breastfeeding For Profit
These reports explore the 'Weekly Collection of International Code Breaches':
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NEW! Reported Violations Report 2025
Reported Violations Report 2023
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Reported Violations June 2023 Update
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Marketing in Australia of Infant Formula
The MAIF Agreement was Australia’s attempt to implement the WHO’s International Code on marketing breast-milk substitutes, aiming to regulate infant formula advertising. However, these submissions show it fails to monitor breaches effectively and falls short of the Code’s original intent.
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BAA Submission to WHO Consultation on Digital Marketing
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FSANZ Labelling Follow-up Submission July 2023
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Food & Beverages Advertising Code Review
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Australian Competition and Consumer Commission
The ACCC promotes fair market practices, but breastfeeding and breastmilk aren’t commodities and shouldn’t compete with formula products. In 2015, the Infant Nutrition Council sought a 10-year extension of the MAIF Agreement; the ACCC granted five.
See below for BAA’s response to the ACCC's 2024 draft determination on the MAIF reauthorisation.
BAA's Response to ACCC Draft Determination 2024​
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World Health Organization
Digital marketing technologies have created new marketing tools that are powerfully persuasive, extremely cost effective. Digital marketing is not always easily recognisable as advertising or promotion and can deliver breast-milk substitutes promotions covertly. It also involves a broader range of actors than those involved in traditional marketing practices.
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The purpose of this open public consultation was to gather feedback from diverse stakeholders on the draft Guidance to Member States.
Food Standards Australia New Zealand
Breastfeeding Advocacy Australia’s submission to the FSANZ review advocates for unembellished plain labelling on infant formula to safeguard consumers against misleading marketing that undermines breastfeeding.
It calls for transparent information to enable parental choice devoid of commercial bias. Additionally, the submission points out the environmental toll of infant formula production and warns against misleading eco-friendly assertions by an industry with a substantial carbon footprint.
Other submissions
What can you do?
Please notify us of any opportunities you see to offer a written submission.
Please send these to our email:
breastfeedingadvocacyaustralia@gmail.com
As a consumer, you can also submit a submission based on your personal experience, the more mothers that give feedback, the more likely it is that societal change will be affected.
